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Should Estate/Letting Agents have separate personal and professional social media accounts?

 By dividing your personal and professional social media accounts, you can constantly post professional content on your business social media account while posting personal stuff on your personal accounts.

If, however, you decide to combine both personal and professional posts to one profile, you’ll undoubtedly will end up having to make sacrifices to some degree. Conversely, if the posts and content you are delivering is interesting, eloquent, has meaning, engaging and gives value, your audience, friends or professional associates, will probably enjoy and like it.

Bottom line, if you decide to mix your personal and professional social media streams, you will get healthier results when you enroll your friends and followers as cheer-leaders rather than unenthusiastic subjects for your sales pitch.

And that’s the point. Don’t post something that your friends wouldn’t like. Instead of trying to sell, tell instead. Tell a story by sharing your know-how and achievements with them and thank them for their encouragement (and recommendations). You see, by bringing them into your social media world and making them part of your unofficial team, they will be less likely to see your work/professional content as an imposition. In its place, they will see it as part of your life.