Think about how many hours you’ve wasted this year worrying about how well your fellow letting and estate agency competitors are doing. The meetings where you focused on how to get ahead.
The internal angst when your numbers wobbled and theirs stayed steady. Let me ask this one question ... are you able to think of one time when your letting/estate agency business gained an advantage by obsessing about the competition?
So i am going to say .. be an ostrich
Everyone thinks the ostrich buries her head in the sand in an attempt to hide when she’s threatened... utter tosh.
What she’s actually doing is tending to the eggs she has laid in a shallow hole in the sand ... turning them over in the nest with her beak.