Skip to main content


Traditional Estate Agents, particularly the big corporates like the Countrywide’s, LSL’s and Sequence’s of this world, are organised for efficiency and consistency.

But not Delight.

Delight comes from astonishment, being human, connections, empathy and transparency and fresh

Don’t get me wrong, there are some very special people who work on the coal face, the front line of these big agents – some are even my friends.

.. but I am talking about the estate agency machine itself

...If you fear the weekly conference call, if you staff with negs that can leave and be replaced without too much hassle with another neg from up the road, if every task is written down in bullet points (and god forbid you stray from that) ..

..then the chances of amazing a landlord, vendor, tenant or buyer are really quite low.

These agencies have Negs, Valuers and Branch Managers who will try to paper of the cracks over after the fact, instead of having motivated people eager to delight at the time it matters - now.

Popular posts from this blog

One tip to get better Conversion Rates

Some Estate agents boast about having really high conversion rates of 75% to 85%. These listers consider themselves the daddy listers, the big cheese valuers, the mutts-nutts of Valuers. Other Estate Agents have really low conversion rates of 20% to 25% of the free vals / mkt appraisals they go to. These listers/valuers wish their conversion rates were higher Recognise anyone that fall into those two groups? Which group of those would you rather

Are Countrywide becoming the Tesco's of UK Estate Agency?

10 years ago – Tesco’s could do no wrong, the darling of the stock market, huge profits, they were invincible ..  but now, still huge – Tesco’s are not the force they once were. Tesco’s Senior executives were pushed out of the business which also suffered a culture change which was "not for the better". .. and that made me think, the of the possible similarities between what happened at Tesco’s and what appears to be happening now at Countrywide
For years, anyone who had dealings with Countrywide would come away with respect for the apparent clinical efficiency of its business model. One company, many brands. The senior management team had so much depth of experience .. both a mile wide and a mile deep. Countrywide played hard but

Cheap Fees in Estate Agency

My good lady wife loves shopping online. In fact, Amazon, they rang her last week to check she was Ok as she hadn’t ordered anything for three days (only kidding .. they rang after two days)
She ordered some Gin glasses (not from Amazon) from the internet – you know the ones that look like a goldfish bowl on a stick. The glass seller put the box of six glasses (the box being quite flimsy in the first place) in another brown cardboard box. This brown cardboard box was a couple of inches bigger around the sides of glass box, but the same height as the