When you have a question or a problem, where do you go for the answer? Most probably a search engine such as Google.
When you are browsing through your favourite social networking site, what do you tend to share? Perhaps interesting stories or clever images?
When you are working out, do you possibly listen to interesting podcasts or to the latest business audiobook?
When you are doing research to purchase a hotel room or perhaps buy some new business software, what do you look for? Perhaps Trip Advisor with its testimonials or ratings for the hotel? And for the software, maybe a research or comparison report for the software?
In each case, it's content that solves our problems, makes us laugh or gives us the idea for our next journey. Through content, you connect.
and now for something far more important ... Joey the Lettings Dog!