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Hardsell Agent Marketing

Content marketing is the art of communicating with your clients and prospective clients without try to sell anything. The ‘landlord farming idea’ is content marketing specificallly for letting agents by another name.

Instead of pitching your services to landlords (and potential house sellers), you are delivering information that makes your landlords (and vendors) more intelligent to build an emotional connection. The essence of this strategy is the belief that if we, as letting agents, deliver consistent, ongoing valuable information about the local property market to landlords (and homeowners who might want to sell in the future), they ultimately reward us with their business and loyalty.

Don’t get me wrong, there is a time for sales brochures, feature and benefit marketing and customer testimonials about why you are so brilliant. If you are like most agents, you have plenty of that content. The problem with that type of content is that it is only critical when your prospective landlord or house seller is ready to buy. What about the other 99% of the time when your customers aren’t ready to buy? That my friends is where content marketing pays its dues.

This is landlord farming .. a couple of three minute videos tell you exactly what we can do togehter to get more landlords (and vendors)..

Have a great weekend guys!


Want to read more?  Over 150 posts on attracting landlords to a letting agency (and vendors to an estate agency) in the Linkedin Library

Want to listen to more about the ideas I mention? Listen to the UK’s first iTunes approved Podcast for Letting Agents, a podcast on how to improve your lettings agency.

Got something on your mind? I’d love to know your thoughts on this topic – please leave a comment, or if you are shy, email me at