Skip to main content

Easy tiger!

Firms produce goods and services and then People (consumers) buy that stuff, that’s the way our economy works.  I don't just mean people who buy stuff at the Sainsburys... it happens everywhere in the economy, so when I say people, I mean people buying a house, a car, a holiday, a TV, even services like a house seller needs an estate agency to sell their house or a landlord to find (and possibly manage) their rental property.  

Can I ask you a question, do you care about the solicitors practice down the road who have 5 solicitors offering 30 different types of legal advice, or the fact they have 10 offices or won an award recently, or the fact they have over 1,000 clients on their books?  No, of course not .. so why do you think people would be interested in your agency, your awards, the number of people who use you?

Consumers don't care about you at all. Sorry to be harsh, but they just don't care. When you have too much choice but not enough time .. it’s a damn sight easier to ignore everything. With the explosion in the number of agencies out there over the last ten years, landlords and home owners  have got way more choices of agents, but a lot less time ... so all of us just end being ignored. I don’t know about you, but in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. 

And my tale here is you're driving down the road and you see a cat, and you keep driving because you've seen cat before. Cats are invisible. Cats are boring (unless of course it’s your cat!). Who's going to stop and pull over and say -- "Oh, look, a cat." Nobody... so why do you expect that when you open the 34th lettings/estate agency in town? You are just another cat.

Be different, make yourself a tiger, become your town’s local property guru.

Popular posts from this blog

One tip to get better Conversion Rates

Some Estate agents boast about having really high conversion rates of 75% to 85%. These listers consider themselves the daddy listers, the big cheese valuers, the mutts-nutts of Valuers. Other Estate Agents have really low conversion rates of 20% to 25% of the free vals / mkt appraisals they go to. These listers/valuers wish their conversion rates were higher Recognise anyone that fall into those two groups? Which group of those would you rather

Are Countrywide becoming the Tesco's of UK Estate Agency?

10 years ago – Tesco’s could do no wrong, the darling of the stock market, huge profits, they were invincible ..  but now, still huge – Tesco’s are not the force they once were. Tesco’s Senior executives were pushed out of the business which also suffered a culture change which was "not for the better". .. and that made me think, the of the possible similarities between what happened at Tesco’s and what appears to be happening now at Countrywide
For years, anyone who had dealings with Countrywide would come away with respect for the apparent clinical efficiency of its business model. One company, many brands. The senior management team had so much depth of experience .. both a mile wide and a mile deep. Countrywide played hard but

Cheap Fees in Estate Agency

My good lady wife loves shopping online. In fact, Amazon, they rang her last week to check she was Ok as she hadn’t ordered anything for three days (only kidding .. they rang after two days)
She ordered some Gin glasses (not from Amazon) from the internet – you know the ones that look like a goldfish bowl on a stick. The glass seller put the box of six glasses (the box being quite flimsy in the first place) in another brown cardboard box. This brown cardboard box was a couple of inches bigger around the sides of glass box, but the same height as the