Skip to main content

Lying cheating competitor agents, who do cheap fees .. don’t you just hate them!

When I was an agent, one of the worst bits was dealing with the competition ..most were good and mutual respect was given and received .. apart from the bar$***d agents, the ones who dropped fees to get the business, even worse, the agents who told lies to get the business.

Let me tell you what you should do about those two things of lying barstools and low fees

Low fees  - Your competition can quote at whatever fee they want .. deal with it. It doesn’t matter whether you know that they don’t have the profit to deliver the results they are promising. It doesn’t matter that they are going to lose money. It’s irrelevant, the bottom line is this, you can’t do anything about their fees. You could try reducing your fee, but that doesn’t address their profitability, their promises, or that they can’t deliver. You can only create persuasive, differentiated value. Face it ... You can’t control your competitor’s fees.

Lies  - It doesn’t matter that your competitor estate and letting agents will commit lies of omissions and let your dream landlord or house seller believe that they can have something without doing what is necessary. It doesn’t matter that they are being untruthful. It doesn’t matter that your client doesn’t realise that they are being lied to. You can’t keep your competitors from lying. You can’t be a professional and lie. All you can do is create the trust and build relationships. Bottom line kids is this ... You can’t control whether or not your competitor lies.

So what can you do? All you can control is the value that you deliver, then keep improving that value, upping your game, month in, month out. Your should only concentrate and focus on the things that YOU can control, and your competitor letting agent and estate agents aren’t things that you can control.

Popular posts from this blog

One tip to get better Conversion Rates

Some Estate agents boast about having really high conversion rates of 75% to 85%. These listers consider themselves the daddy listers, the big cheese valuers, the mutts-nutts of Valuers. Other Estate Agents have really low conversion rates of 20% to 25% of the free vals / mkt appraisals they go to. These listers/valuers wish their conversion rates were higher Recognise anyone that fall into those two groups? Which group of those would you rather

Are Countrywide becoming the Tesco's of UK Estate Agency?

10 years ago – Tesco’s could do no wrong, the darling of the stock market, huge profits, they were invincible ..  but now, still huge – Tesco’s are not the force they once were. Tesco’s Senior executives were pushed out of the business which also suffered a culture change which was "not for the better". .. and that made me think, the of the possible similarities between what happened at Tesco’s and what appears to be happening now at Countrywide
For years, anyone who had dealings with Countrywide would come away with respect for the apparent clinical efficiency of its business model. One company, many brands. The senior management team had so much depth of experience .. both a mile wide and a mile deep. Countrywide played hard but

Cheap Fees in Estate Agency

My good lady wife loves shopping online. In fact, Amazon, they rang her last week to check she was Ok as she hadn’t ordered anything for three days (only kidding .. they rang after two days)
She ordered some Gin glasses (not from Amazon) from the internet – you know the ones that look like a goldfish bowl on a stick. The glass seller put the box of six glasses (the box being quite flimsy in the first place) in another brown cardboard box. This brown cardboard box was a couple of inches bigger around the sides of glass box, but the same height as the