Are you
sure? .. Really sure, do you really want to be the BIGGEST agent in your town?
.
..
... or ..
...
..
.
Do you
want to be the BESTEST agent in your town?
(Ok, wrong use of the word ‘bestest’ but you
get my drift and who cares?)
I tell
you this .. there isn’t much mutual ground between being the biggest and the
best.
Whatever
you look at it, no matter how you evaluate or measure 'best'; be it refinement,
impact, productivity, expressiveness, how memorable you are or how profitable
it is, it is never ever present in the thing that is the most hip or popular at that time.
The best restaurant
in Grantham, which came in the No.8 in last week’s Sunday Times Top 100 restaurants,
is certainly not McDonalds, which is the biggest in town. The fancy £4.75 Hand
Crafted Lager from Poland isn’t the most popular – Fosters at £2.50 in the
Chaavscum pub up the road. The biggest supermarket in town is Morrison’s, but
it isn’t Waitrose. Jacobs Creek Vino de plonk or New Zealand Sav Blanc Cloudy
Bay? The biggest selling car in the UK was the Ford Fiesta, Ford selling 72,000
last year, whilst the Audi A1 only sold 14,000 .. biggest or best?
So Mr(s)
Letting Agent .. being Big is an option ...but so is best!