How To Get More People To Use Your Lettings and Estate Agency Blog

The hardest part isn't knowing the right price for a listing... It's having the courage to defend it when every other agent is willing to lie.

“Trusted local property expert” – but your last market insight on your Facebook feed was in 2022. Trust isn’t claimed. It’s earned. Repeatedly.

UK Net Sales 2017 to 2025

UK Resi Net Sales YTD

Passing the baton onto Roger Black MBE on the WatkinSofa today

Lovely to catch up with Jamie Fisher on the WatkinSofa yesterday

One fresh ‘left field’ tout letter a week… Here are some of the most recent Yellow Letter - note how the envelope is charred and letter is poking through. Why? The letter says the market is on fire Red Letter - notice all the stamps! Why? The lettr inside talks about stamp duty Orange Letter - notice the letter is scrunched up. Why? Because it tells the vendor most estate agents tout letters are fit for the waste paper basket… so you have already scrunched it up. If want ‘thinking outside the box’ content to get more vendors.. maybe we should talk? Quick heads-up though… it’s not cheap, and it’s definitely not for everyone. It’ll probably push you out of your comfort zone a bit—but that’s kind of the point. Most agents I work with don’t just want to look busy—they want to own their patch and be seen as the local property expert. They get every month: • 8 local property market posts • 4 regional market updates • 4 national property market posts And the 4 vendor tout letters (as mention...

Mal McCallion on the WatkinSofa today

𝗟𝗼𝘀𝗶𝗻𝗴 𝗟𝗶𝘀𝘁𝗶𝗻𝗴𝘀... Cheap fees. Silly valuations. Broken promises. You lost the instruction. You had a choice: Nurture the vendor... or nurture your pride. You chose wrong. And the vendor, unwilling to lose face, chose someone else 2nd time round Not because they wanted to. Because you left them no other way.

I had the pleasure of having a Javelin Olympian on the WatkinSofa today with Steve Backley OBE He enjoyed my tips on how to throw a javelin further 😂