Seeing the competition listing of that 3-bed semi you thought you had in the bag is like a knife twisting in your belly.
That pain never gets any better
Yet, it is a normal part of the Estate Agency process and although it’s not very nice, you really do need to teach yourself to welcome that rejection if you want to retake your agency and yourself to the next level.
To start with, it’s vital to acknowledge that valuing/listing can be a demanding and uneasy activity. Your Negs are relying on you to bring home the 🥓. Yet at the same time, all of us ❤️ the reality that it’s also damn good fun being a lister.
However, when you fail to nail the listing, it’s quite easy to yield to your lack of confidence and fears.
It’s ok to feel that way, yet don’t get carried away with those feelings because there is no lister who hasn’t been turned down during their Estate Agency career.
The 🔑 is in evading the trap of changing your emphasis in your free val presentation from trying to understand your prospective vendor (or landlord) to trying to get them to like you.
That is where you are falling into the trap so many listers fall into
As an alternative to trying to do your best to make your prospective vendor or landlord like you, focus on what the vendor/landlord is trying to communicate with you.
Actively listen to them (Google it if you don’t know what that is), and then ask them pertinent questions which will detect their own personal pain points and potential objections
Your fear of rejection is a genuine one.. and it comes from wanting to be liked.
We all want to be liked, yet that need can be strong… sometimes too strong.
And just like any other human fear, we all know in our hearts the best medication is to put yourself in a place that gives rise to mild discomfort and ultimately deal with it.
Yeah - It can be really tough yet try to believe about it as a personal challenge.
One way I have found that worked for me in the past is to list all the tangible and intangible benefits of my agency service and how it can help my vendors.
You are there to make money by helping other people.
Just center on your and your agency's unique selling points and keep adding value to your prospect vendors and landlords.