Whether you are a one-man band agent, a chain of agents, a corporate agent or even Purplebricks … awesome marketing is all about telling your agency’s story in such a way that it impels, almost obliges, home owners and landlords to buy what you are selling – your letting and estate agency services.
That’s an unremitting fact in all aspects of business and has been for hundreds of years.
What is always in change though, especially in this deafening, internet, social media iPhone world, is how, when, and where the story gets told, and even who gets to tell all of it.
What story are you telling Mr and Mrs Agent?