The attention of potential homeowners and landlords is the only thing that matters in this cluttered noisy 21st Century world to be a successful agent .. if they don’t know who you are – they wont ask you for the free val … and no free val - means no listing
Therefore, before you can tell potential homeowners/landlords how wonderful your lettings or estate agency is .. before you can do any of that .. you have to have their ATTENTION
Without their attention – you cant do anything
Because, once you have their ATTENTION .. then you can tell the story of your firm.
That is why 90% of estate/letting agent’s marketing is about ‘brand awareness’
… yet those agents are throwing money in the bin because that type of marketing doesn’t work anyway as good as it did in 2007, 1997, 1987…
… everyone is ignoring your advertising
Take your agent hat off and think like a human being for one second
1. Do you watch TV commercials? ... I didn’t think so. Nobody does .. everyone fasts forward them
2. Do you ignore adverts in newspapers? I thought you did .. and so does everyone else ignore them
3. Do you bin direct mail? Yes, I thought so …. As does everyone else.
4. We have got ninja sharp and adept at ignoring banner ads on the internet .. you can blank them out …as can everyone else in the UK
.. but we, as estate/letting agents spend hundreds and thousands of pounds each month to making such adverts (hi, we are a great agent, we offer these services, we open 26 hours a day and 8 days a week, we have won this award, we have so many branches, we have sold this many houses this month, look at our Rightmove stats, look at our Trustpilot scores, we are brilliant) and then spend even more money distributing them in newspapers and leaflets
Nobody tonight will carefully go through their direct mail .. and read every line? You will be lucky if it gets opened
You know the old tactics dont get the same results .. yet the estate and lettings industry still keeps doing it.
… because you don’t know any better!
There is a new way .. a way that is 21st century rolled up in good old fashioned Victorian values
Instead, stop talking about yourself, your firm, your services, your fees …. Instead, start talking about things that interest landlords and homeowners.. stuff that is valuable to them, stuff that is intriguing to them.
… because people will be attracted to things that interest them
All you have to do is stuff like these agents ..
Oxford Agent ... https://youtu.be/j98aO1DC69Y
Manchester .. 200+ videos on the locality and Property market https://www.youtube.com/channel/UCRHbL9RjTlSDt4fE0tEPiNQ
25 examples of local property market newsletters from 25 agents around the UK https://drive.google.com/open?id=0B0d59TaH3c33enJJTWMyM0JYa0E