Skip to main content

5.5 WAYS ON HOW TO GET MORE INSTRUCTIONS FOR YOUR ESTATE AND LETTING AGENCY

Most agents say the hardest part of getting more listings, greater numbers of new instructions, more landlords, more free valuations is knowing where to begin.
That’s because we as estate and letting agents start in the wrong place, with the wrong question—at the ‘how to’.
Instead of wondering what we should do or say, we as agents need to start our marketing / message by asking who the marketing/message is for, and then by asking why this marketing/message will resonate with that particular audience.
Telling potential landlords and house sellers you are wonderful, you have 180 branches, you open 26 hours a day, 8 days a week, you have sold 10 properties this week, you are No.1 on Rightmove Plus, You opened in 2BC .. might be fascinating to you … but is it interesting, intriguing, educational, remarkable for the potential landlord or house seller? Yes, its interesting to you (and your Mum) .. but not landlords and vendors out there.
If you dont believe me .. just think for a second. If a local solicitors practice or accountancy practice started bleating on about how many tax returns they had done this week, or how big they were, or how marvelous they were .. would you care? Would you tell your mates? No – it would be filled in ‘irrelevant things that happened to me today”
So what is the solution?
Here is my five and half step solution. It will help you through the process you should always adopt …. when deciding on your marketing (IMHO)
  1. WHO – who is the marketing (or as I prefer to call it – your message)  for?
  2. WHY – why should they care about this marketing / message?
  3. WHAT – what is the message?
  4. HOW – how should we get that message across?
  5. WHERE – and where should we put that message?
5.5 …..because you have to sort the who and why first .. that is where most agents fall down because it’s only by understanding who for and why  …. that we get to a better how.
Here is a 3min 22 sec video on what that five and half step process looks like in realUK Estate and Lettings Agency life
If you think that all sounds like a good idea .. here are three short videos on it
kind regards
Christopher Watkin (look me up on Linkedin!)
Some chap that helps new and existing Estate and Letting Agents get more instructions, more listings and bigger market share - but you wouldn't be interested in that - would you? Oh you are? Well - have a look see below - you might find things of interest
email christopher@christopherwatkin.co.uk
400+ blog posts on getting more people (house sellers or landlords) for your estate agency or lettings agency http://how-to-grow-your-lettings-agency.blogspot.co.uk
my thoughts on how to succeed in UK estate/letting agency on videos  (15+ videos) https://goo.gl/Zzw4LN

Popular posts from this blog

One tip to get better Conversion Rates

Some Estate agents boast about having really high conversion rates of 75% to 85%. These listers consider themselves the daddy listers, the big cheese valuers, the mutts-nutts of Valuers. Other Estate Agents have really low conversion rates of 20% to 25% of the free vals / mkt appraisals they go to. These listers/valuers wish their conversion rates were higher Recognise anyone that fall into those two groups? Which group of those would you rather

Are Countrywide becoming the Tesco's of UK Estate Agency?

10 years ago – Tesco’s could do no wrong, the darling of the stock market, huge profits, they were invincible ..  but now, still huge – Tesco’s are not the force they once were. Tesco’s Senior executives were pushed out of the business which also suffered a culture change which was "not for the better". .. and that made me think, the of the possible similarities between what happened at Tesco’s and what appears to be happening now at Countrywide
For years, anyone who had dealings with Countrywide would come away with respect for the apparent clinical efficiency of its business model. One company, many brands. The senior management team had so much depth of experience .. both a mile wide and a mile deep. Countrywide played hard but

Cheap Fees in Estate Agency

My good lady wife loves shopping online. In fact, Amazon, they rang her last week to check she was Ok as she hadn’t ordered anything for three days (only kidding .. they rang after two days)
She ordered some Gin glasses (not from Amazon) from the internet – you know the ones that look like a goldfish bowl on a stick. The glass seller put the box of six glasses (the box being quite flimsy in the first place) in another brown cardboard box. This brown cardboard box was a couple of inches bigger around the sides of glass box, but the same height as the