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Stereotypes of estate agents usually run deep

...... and they can restrain our ability to network, grow and work well. 

Stereotypes, however, are not inherently bad—rather, they give someone a reference point to inform them during a new situation. Holding too tightly to a stereotype is the problem. Much of the public continue to view us in traditional ways, and even tar letting agents with the same brush.  

Dismissing the existence of estate agency stereotypes will not get them to disappear. As a result, a critical part of networking as agents involves quickly dispelling those stereotypes as you interact with people or other groups and market yourself. 

How? Stop talking yourself, stop talking about what you have sold or let this week, how cheap your fee’s are or what professional bodies you belong to .. talk about something that interests your potential clients (be they landlords or home sellers)  ... the local property market .. like these people do ....




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