When was the last time a house seller Google, “Estate Agents that publish Rightmove Pie Charts” or “Estate Agents that post every listing on Facebook” or even "Why you should sell your home with a High Street/Online/Self Employed [delete as appropriate] Estate/Letting Agent"
No, my intuition tells what people search for on Google are questions, or problems or things that they having issues with or stuff that is holding the back or getting in their way. Matters of life they are struggling with.
I see so many Estate Agents focus their social media strategy around which platforms to go, when in fact if talked about the pain points of your potential house sellers or landlords, well tough love time, you have lost before you have even started.
If you want your social media and the content within it to convey your true value, your value, your reason of charging the fees you do, if you want your social media content to attract an audience, and top of the tree, if you want your content to actually get found, engaged with, shared then convert to business... start by answering a question.
