Estate Agency on a shoestring ... There are many estate agents out there who hardly have two pennies to rub together, let alone spend 100’s of pounds on marketing themselves to attract homeowners to use their agency.
Trust me, you do not need to spend any money whatsoever to attract homeowners to your estate agency now you have the power of social media.You as a person (not your firm) should join every Facebook group in your town. Then produce content that is fascinating to the people of your town.
Yet don’t fall the trap many agents fall into by telling people what you have sold or what your agency does or market share... you might like it, but its not fascinating to the people of your town.
You are the gatekeepers to the 2nd most interesting topic in the world to the local people of your town (The property market), so just talk about the local property market in those FB groups...
What’s happening to property prices, rents, which area seem to be selling better than others.
This is not an advert .. this is you being an objective reporter on the whole of the market.
By doing so, people Will see you’re not as a glorified salesman but as someone who gives good honest advice, they will get to know you, like you & trust you & people do business with people they trust