Every Estate and Letting Agent wants to attract new vendors and landlords using social media, email marketing and websites these days. Difficulty is, not many agents know how to do it correctly. Lobbing up a website, getting on FB, LinkedIn, Twitter etc and going on unceasingly about yourself, your agency or your agency’s services won’t work.
Instead, you need to talk ABOUT the landlords and potential house sellers and also, you need to talk WITH them as well
Try not to play it safe either.. don’t fear a bit of left field controversy or wary talking about the hard-hitting topics. Grow a robust and sturdy personality around your morals and ethics — a distinctive and individual brand voice that your prospective landlords and potential house sellers can communicate with and relate to.
Ultimately, be an authority, an authority of your local property market, because by doing so, you will appeal to authoritative clients as well as getting the results you deserve