Skip to main content

Estate Agents - Are planning to be in agency for long?

In this 21st Century internet 24/7 world that we live in, many people have started to believe everything can be measured. Everything has a number, be it time, click thru rates, sales, targets, open rates etc etc
Many people are also believe that an action will always result in a reaction.
Estate Agency marketing is now created with the expectation that it will
deliver an immediate (notwithstanding short-term) reward. Look at your marketing and is 99% of it  geared to try and persuade people whom are about to put their property on the market to use your agency .. now?

Of course, the best marketing doesn’t work this way. As in life, near instantaneous payoffs rarely lead to constant and continual results.
Reflect on the difference between the ‘All You Can Eat’ restaurant targeting spontaneous passersby and the restaurant that takes weeks to get a reservation because they consistently delight clients who return.
Is your agency the ‘£10 all you can eat buffet’ … or the 5 star No.1 Trip Advisor Restaurant, with its Michelin star, that is booked up for weeks at the weekend?
When we adopt a short term outlook it changes the marketing we produce. As agents, we elevate our marketing for conversion at the expense of connection. Our attitudes and resulting actions demonstrate that we value quick wins over incessant and unceasing progress.
The awesome work you do today as an estate agent might take months or even years to have an impact on your bottom line… the question is .. only you have the power to choose whether you are here for today or tomorrow?
If you are in it for the long term.. here are a series of videos that can make you the estate or letting agent that is the Michelin star restaurant – not the ‘£10 All You Can Eat Buffet’
As always, that you for reading my article
Christopher
Others articles that might be of interest to estate and letting agents ..

Popular posts from this blog

One tip to get better Conversion Rates

Some Estate agents boast about having really high conversion rates of 75% to 85%. These listers consider themselves the daddy listers, the big cheese valuers, the mutts-nutts of Valuers. Other Estate Agents have really low conversion rates of 20% to 25% of the free vals / mkt appraisals they go to. These listers/valuers wish their conversion rates were higher Recognise anyone that fall into those two groups? Which group of those would you rather

Are Countrywide becoming the Tesco's of UK Estate Agency?

10 years ago – Tesco’s could do no wrong, the darling of the stock market, huge profits, they were invincible ..  but now, still huge – Tesco’s are not the force they once were. Tesco’s Senior executives were pushed out of the business which also suffered a culture change which was "not for the better". .. and that made me think, the of the possible similarities between what happened at Tesco’s and what appears to be happening now at Countrywide
For years, anyone who had dealings with Countrywide would come away with respect for the apparent clinical efficiency of its business model. One company, many brands. The senior management team had so much depth of experience .. both a mile wide and a mile deep. Countrywide played hard but

Cheap Fees in Estate Agency

My good lady wife loves shopping online. In fact, Amazon, they rang her last week to check she was Ok as she hadn’t ordered anything for three days (only kidding .. they rang after two days)
She ordered some Gin glasses (not from Amazon) from the internet – you know the ones that look like a goldfish bowl on a stick. The glass seller put the box of six glasses (the box being quite flimsy in the first place) in another brown cardboard box. This brown cardboard box was a couple of inches bigger around the sides of glass box, but the same height as the