.. if you are an estate or letting agent and you want more people to use your agency, over and above all the others in your town is really hard work. I have walked in your shoes fellow agent and its hard, so 4 years ago, I set out to see if there was another way to attract landlords + vendors to an agency. I noticed that agents were in an industry that the British were obsessed about - the UK property market. But all us agents seem to do is talk about is ourselves. Instead, I have found if you talk about the local property market, .. people will listen to you, then they will seek you out, they will anticipate what you say, they will be attracted to what you say be they are interested in you you say..... and end doing business with you.