No one does business with someone they don't trust ... so surely, the most important thing is to build trust
How to gain the trust of a homeowner or landlords. Easy,
grab their attentionand then
be interesting, they will be attracted to you because you are interesting (human nature) ..
then they will begin to like what you say (again human nature)
and slowly but surely,
they begin to trust you (again human nature)… and people do business with people they trust (fact)
Where do you think most agents trip up?
Point 2 .. interesting
Talking about your agency, your services, your new logo, your company, your network, what awards you have won, what your Rightmove Plus listings stats look like, what ESTAs awards you won 6 months or 6 years ago, what you have sold or let this week, how you smashed your targets this week/month, how you are branch of the year or month, … nobody gives a flying **** …. none of this is interesting except to three people …
.. and if you don’t believe me .. can recall any adverting that any soclitor or accountant has published one the last four weeks that you remember .. because only people remember stuff that’s interesting.
I know what is interesting to landlords and vendors .. I know what does get you more stock to sell and let than what you can cope with .. just tell all the homeowners in your local patch and all the landlords in your patch what is happening to the local property market .. house prices, rents, yields, capital growth .. that’s interesting!