Skip to main content

2 Ways to Run Your Estate and Lettings Agency

Honestly, I do feel sorry for some of you estate agents .. especially those of you who work for independent chains and corporates, because there you are, busting a gut, trying to get more people to use your agency be it home owners for free valuations or landlords with rental properties …. 


You look to your bosses for help and inspiration, and if I am being honest, most are there for, cracking the whip, inspiring you, leading you to greater glory … they tell you of the new marketing campaign that is coming down from head office that will get you your listings and new property targets this Quarter … so next day, the courier arrives with big brown box (Amazon styleee) and huge 3ft long tube cardboard tube (that’s 1 metre to all you millennials) with the posters nicely rolled up inside.

Its Christmas!!!

As you open the box, you transport yourself back to when you were ten years old, bursting with anticipation … opening that big pressie from your parents on that crisp morning of 25th of December, with beating heart .. you remove the packaging, eager to see what’s in inside …to find….

… a cheap microscope and sh*ty science kit


The hurt as a child not getting the fancy Space Lego set, not receiving from the big guy with the beard and red coat the Sega MegaDrive, not even the PlayStation game you wanted … how you longed for Megatron from Transformers … and all you got was a bloody cheap microscope and a boring science kit… your heart drops …  – as the leaflet says ..

.... for the rest of the article .. please click on this link ... https://www.linkedin.com/pulse/2-ways-run-your-estate-lettings-agency-christopher-watkin

Popular posts from this blog

One tip to get better Conversion Rates

Some Estate agents boast about having really high conversion rates of 75% to 85%. These listers consider themselves the daddy listers, the big cheese valuers, the mutts-nutts of Valuers. Other Estate Agents have really low conversion rates of 20% to 25% of the free vals / mkt appraisals they go to. These listers/valuers wish their conversion rates were higher Recognise anyone that fall into those two groups? Which group of those would you rather

Are Countrywide becoming the Tesco's of UK Estate Agency?

10 years ago – Tesco’s could do no wrong, the darling of the stock market, huge profits, they were invincible ..  but now, still huge – Tesco’s are not the force they once were. Tesco’s Senior executives were pushed out of the business which also suffered a culture change which was "not for the better". .. and that made me think, the of the possible similarities between what happened at Tesco’s and what appears to be happening now at Countrywide
For years, anyone who had dealings with Countrywide would come away with respect for the apparent clinical efficiency of its business model. One company, many brands. The senior management team had so much depth of experience .. both a mile wide and a mile deep. Countrywide played hard but

Cheap Fees in Estate Agency

My good lady wife loves shopping online. In fact, Amazon, they rang her last week to check she was Ok as she hadn’t ordered anything for three days (only kidding .. they rang after two days)
She ordered some Gin glasses (not from Amazon) from the internet – you know the ones that look like a goldfish bowl on a stick. The glass seller put the box of six glasses (the box being quite flimsy in the first place) in another brown cardboard box. This brown cardboard box was a couple of inches bigger around the sides of glass box, but the same height as the