In this 21stCentury internet world we increasingly see choices to choose the quick digital shortcut over a handcrafted, individual personal reply. Don’t get me wrong, I love the cut and paste email message on Facebook .. but could it bee seen as just that? When we communicate on autopilot instead of individually, thoughtfully and with humanity .. what will we become? Robotic?
I have learnt there is not shortcut for caring. No alternative for connection that is meaningful and deep. If you want to get more landlords and more home owners to use your agency, you have to do it one by one, you have to do the work of being the kind of person who makes the effort to build the relationships that matter .. if want to create the future you want to see.
We are not in the property business moving people .. we are in the people business helping them move home. … And if you believe that .. then surely, as we are all individual human beings .. surely our communication must be on a one to one basis.. playing the long game .. building engagement and trust .. because my intuition tells me .. people only business with people they trust .. don’t they?