What if I told you... only 54% of homes that go on the market actually sell?
Ask any homeowner.
"What are your chances of selling if you list your home?"
Most will say 80%... 90%... maybe even higher.
The reality?
Only 54% of homes that go on the market actually sell and complete.
That means almost 1 in 2 sellers will:
waste months on the market
cut their asking price
lose their buyer
or give up completely.
And agents still wonder why the public do not trust us.
The problem?
Overvaluing to win instructions
Fee cutting to stay competitive
Lack of skill in pricing and managing expectations
Weak negotiation at offer stage
If you want to stand out as an agent, stop chasing stock for the sake of stock.
Start chasing completions.
Because the homeowner does not want a listing.
They want a move.
54%. That is the ugly truth.
Ask any homeowner.
"What are your chances of selling if you list your home?"
Most will say 80%... 90%... maybe even higher.
The reality?
Only 54% of homes that go on the market actually sell and complete.
That means almost 1 in 2 sellers will:
waste months on the market
cut their asking price
lose their buyer
or give up completely.
And agents still wonder why the public do not trust us.
The problem?
Overvaluing to win instructions
Fee cutting to stay competitive
Lack of skill in pricing and managing expectations
Weak negotiation at offer stage
If you want to stand out as an agent, stop chasing stock for the sake of stock.
Start chasing completions.
Because the homeowner does not want a listing.
They want a move.
54%. That is the ugly truth.
