How To Get More People To Use Your Lettings and Estate Agency Blog

Let me explain … ESTATE AGENTS … Here are the facts, in 2004, 1,780,000 residential properties were sold by 7,570 estate agents … and last year, 1,219,000 residential properties were sold by 19,304 agents. Looking at stock to sell ..in London for example, in June 2008, there were 99,225 properties on the market for sale … by March 2014, this had dropped to 29,371 … although because the market has slowed, this figure stands today at 48,465 .. (but it’s still a lot less than a few years ago.) LETTING AGENTS … in 2001, 2,037,470 properties were privately rented in England alone and by 2011, that had risen to 3,715,924 .. a rise of 82.3% .. Have the number of letting agents stayed the same? Hell, no? Pauline from Ipswich told me when she started in 1999 there were only 4 letting agents in Ipswich … today its 36. Daren from Derby told me when he started in the early 2000’s, there were six letting agents in Derby .. today there are a staggering 53 letting agents ..

I had an email the other day from a lovely lady in the North of England.    Not to embarrass   her (as her name is a ‘little unique’), I’ll call her Chloe. Chloe said, “ Its proving to be difficult against so many established agents....   I'm struggling to get people to believe that my company is just as good,   if not better, than these agents ”,  ... I replied, “ that's just the problem .. YOU are trying to prove it when it should be THEY who prove it to themselves .. Only then will you succeed. ” ... to which Chloe replied, “ I just want to try to be as unique as possible and use that as my selling point but it's very hard to find something that no other agent is doing other than I'm available everyday till late unlike a high street agent. ” .. for which I said, “ the fact you open late isn't what will get you business. If a solicitor or accountant said they opened until 8pm ... Would anyone care ?.. Would anyone go wow ?.. Would it mak

John Savage, Property Blogster, kindly asked me for an interview on his podcast PROPERTY BATTLEFIELD on the Landlord Farming technique Here is his 40+ min interview of myself. Hope you like it https://itunes.apple.com/gb/podcast/property-battlefield/id963526585?mt=2&i=356968044

 Do you like to be sold to?  I bet you said No. Nobody likes to be sold to .. so why do estate and letting agents do just that? Try and sell themselves ... all of you do it. All your advertising material, your Free Valuation leaflets, Landlords Wanted flyers, half price fees deals,  We are ‘effin brilliant leaflets, We are ace agents  - the others suck A5 flyers  .. you get the drift ... all of it is trying to sell something .. you. The problem though is this ... nowadays, we all skip the ads on Sky+, we all ignore t’internet ad banners, in fact most people have become so proficient at online “surfing” that they can take in online information without a care for banners or buttons (making the ads neither here nor there), we ignore bill boards, we ignore ads in the newspaper and magazines, we ignore pizza and kebab leaflets ... so what makes your agency leaflet or newspaper ad so different? If it mentions anything about you, your company, your services ... you are