SELLER SAYS:
“We are going to speak to a few other estate agents before making a decision.”
Many agents panic.
Top agents lean in, keep calm, and close it anyway.
Here’s how to handle it like a pro:
Agent says:
“Totally understand. Choosing who to trust with your biggest asset isn’t something you rush, is it?”
(They agree)
“Out of interest, what’s your goal in meeting other agents? Just curious.”
(They say: We want the best price / want to compare opinions / don’t want to rush into it)
“Makes total sense. Just be honest with me… is your goal to interview everyone under the sun? Or is it to hire the agent most likely to get your home actually sold, for the best price?”
(They say: The one who gets it sold & the best price)
“Right. So let me ask… would it surprise you to know that since July 2023, more homes in [TOWN] have left the market unsold than sold?”
(Pause)
“I’m not talking about market crashes. I’m talking about listings withdrawn. Homes that sat. Got reduced. And never sold.”
(They say: Really?)
“Now, if you were picking a surgeon, would you choose the one who only completed 4 out of 10 operations successfully… or the one who finishes 9 out of 10?”
(They say: Obviously the second one)
“Same logic applies here. Some agents in [TOWN] only sell 4 out of every 10 homes they list. They Price too high, the home sits too long, ends up withdrawn.”
“Whereas I sell [YOUR FIGURE] out of 10. That’s not luck. That’s strategy, truth in pricing, and getting the marketing right the first time.”
(They say: That’s impressive, but we still want to compare.)
“Totally fair. Would it help if I showed you my track record? Not a flashy sales figure. Just the number of homes I’ve listed… and how many of them actually exchanged.” (get your stats from TwentyEA Insights ... you see me use it every week on the Stats Show)
“and here is where I get the most for the home as well in [TOWN]
(They say: OK)
“Look, you don’t want a ‘For Sale’ board. You want a ‘Sold’ one. And more importantly, you want it on the right terms, without months of stress, chasing, and cutting your price later.”
“Smart sellers don’t pick the agent who gives the highest guess. They pick the one most likely to get them moved. I’m happy to prove that’s me.”
“So… shall we get the paperwork sorted and start lining up buyers?”
Mic drop.
No fluff. No panic. Just calm confidence, backed by evidence.
Because selling homes is about completion, not just listing.
“We are going to speak to a few other estate agents before making a decision.”
Many agents panic.
Top agents lean in, keep calm, and close it anyway.
Here’s how to handle it like a pro:
Agent says:
“Totally understand. Choosing who to trust with your biggest asset isn’t something you rush, is it?”
(They agree)
“Out of interest, what’s your goal in meeting other agents? Just curious.”
(They say: We want the best price / want to compare opinions / don’t want to rush into it)
“Makes total sense. Just be honest with me… is your goal to interview everyone under the sun? Or is it to hire the agent most likely to get your home actually sold, for the best price?”
(They say: The one who gets it sold & the best price)
“Right. So let me ask… would it surprise you to know that since July 2023, more homes in [TOWN] have left the market unsold than sold?”
(Pause)
“I’m not talking about market crashes. I’m talking about listings withdrawn. Homes that sat. Got reduced. And never sold.”
(They say: Really?)
“Now, if you were picking a surgeon, would you choose the one who only completed 4 out of 10 operations successfully… or the one who finishes 9 out of 10?”
(They say: Obviously the second one)
“Same logic applies here. Some agents in [TOWN] only sell 4 out of every 10 homes they list. They Price too high, the home sits too long, ends up withdrawn.”
“Whereas I sell [YOUR FIGURE] out of 10. That’s not luck. That’s strategy, truth in pricing, and getting the marketing right the first time.”
(They say: That’s impressive, but we still want to compare.)
“Totally fair. Would it help if I showed you my track record? Not a flashy sales figure. Just the number of homes I’ve listed… and how many of them actually exchanged.” (get your stats from TwentyEA Insights ... you see me use it every week on the Stats Show)
“and here is where I get the most for the home as well in [TOWN]
(They say: OK)
“Look, you don’t want a ‘For Sale’ board. You want a ‘Sold’ one. And more importantly, you want it on the right terms, without months of stress, chasing, and cutting your price later.”
“Smart sellers don’t pick the agent who gives the highest guess. They pick the one most likely to get them moved. I’m happy to prove that’s me.”
“So… shall we get the paperwork sorted and start lining up buyers?”
Mic drop.
No fluff. No panic. Just calm confidence, backed by evidence.
Because selling homes is about completion, not just listing.
