Sell me this listing at your fantasy overvalued asking price.

And that’s exactly what some agents do.

They sell vendors a dream price just to win the instruction.

They don’t sell the house.

They sell false hope.

They sell long void periods.

They sell price reductions 12 weeks later.

They sell frustration.

A great agent does not need to overvalue to win business.

A great agent wins because they tell the truth.

The price the property will actually sell for.

That is why some agents are busy chasing stock.

While others are busy banking completions.

The gap? Brutal honesty at the valuation table.