Ever wondered why some estate agents have a queue of clients while others struggle to get noticed?
In today's digital age, merely having a property listing isn't enough.
The secret sauce lies in how you market yourself as the agent.
Personal branding isn't just for celebrities & influencers; it's for anyone looking to stand out, especially in estate agency.
Think about it—why would someone choose you over the others? It's not just about your skills or experience; it's about how you're perceived online and offline.
Start by defining what makes you unique. Is it your local expertise?
Your knack for negotiation?
Or perhaps your innovative use of technology?
Share stories that highlight these strengths on social media platforms, blogs, or even through a newsletter.
Engage with your audience, ask questions, and most importantly—listen to their needs.
So here's my question for all the estate agents out there:
What's the number one thing that sets you apart from the competition?
In today's digital age, merely having a property listing isn't enough.
The secret sauce lies in how you market yourself as the agent.
Personal branding isn't just for celebrities & influencers; it's for anyone looking to stand out, especially in estate agency.
Think about it—why would someone choose you over the others? It's not just about your skills or experience; it's about how you're perceived online and offline.
Start by defining what makes you unique. Is it your local expertise?
Your knack for negotiation?
Or perhaps your innovative use of technology?
Share stories that highlight these strengths on social media platforms, blogs, or even through a newsletter.
Engage with your audience, ask questions, and most importantly—listen to their needs.
So here's my question for all the estate agents out there:
What's the number one thing that sets you apart from the competition?