One of the estate agents I work with messaged me the other day:
"Had a great valuation .. husband was keen, wife seemed happy enough. Fees were fine. Marketing plan impressed them. Now they’ve gone cold. I’ve called, emailed... nothing."
I said to him:
"You did a good job on the day ... but the real decision is made after you leave. You need to stay part of the conversation happening at their kitchen table."
So I gave him an idea:
I told him to set up a simple WhatsApp group with the husband and wife ... something casual, just:
"Hi both, thought it might be easier to have a little group chat if you have any questions as you think things over."
Then, I suggested he drop a few useful links to articles he wrote into the group, nothing pushy:
A link to a simple moving timeline ("What happens once you accept an offer")
A guide on "What to do if you can’t find your next home straight away"
A short video explaining how viewings are handled with busy schedules
A note saying "If you have any questions at all, pop them here — no pressure."
What happened?
The wife clicked on the timeline straight away ... and then asked a question about timescales that had been worrying her but she hadn’t mentioned at the valuation.
The husband asked about juggling viewings around their work.
Two questions that would never have come up if we’d just left it to emails and voicemails.
Result?
They instructed him the next day.
Moral of the story:
Stop chasing vendors after they go cold.
Start giving them reasons to stay warm ... by staying part of the conversations you’re not in the room for.
A WhatsApp group isn’t just for arranging viewings.
Done properly, it’s a quiet but powerful way to win listings.
"Had a great valuation .. husband was keen, wife seemed happy enough. Fees were fine. Marketing plan impressed them. Now they’ve gone cold. I’ve called, emailed... nothing."
I said to him:
"You did a good job on the day ... but the real decision is made after you leave. You need to stay part of the conversation happening at their kitchen table."
So I gave him an idea:
I told him to set up a simple WhatsApp group with the husband and wife ... something casual, just:
"Hi both, thought it might be easier to have a little group chat if you have any questions as you think things over."
Then, I suggested he drop a few useful links to articles he wrote into the group, nothing pushy:
A link to a simple moving timeline ("What happens once you accept an offer")
A guide on "What to do if you can’t find your next home straight away"
A short video explaining how viewings are handled with busy schedules
A note saying "If you have any questions at all, pop them here — no pressure."
What happened?
The wife clicked on the timeline straight away ... and then asked a question about timescales that had been worrying her but she hadn’t mentioned at the valuation.
The husband asked about juggling viewings around their work.
Two questions that would never have come up if we’d just left it to emails and voicemails.
Result?
They instructed him the next day.
Moral of the story:
Stop chasing vendors after they go cold.
Start giving them reasons to stay warm ... by staying part of the conversations you’re not in the room for.
A WhatsApp group isn’t just for arranging viewings.
Done properly, it’s a quiet but powerful way to win listings.