Most estate agents are too scared to talk about house prices.

Not because they don’t understand the market.

Because they’re terrified the public will realise they don’t.

They post pretty homes.

They talk about “great service”.

They waffle about “bespoke marketing”.

But when it comes to what sellers actually care about “What’s happening in the property market?” ........... they go silent.

Why?

Because if they say prices are rising, they can’t justify a reduction.

And if they say prices are falling, they fear losing the instruction.

So they do nothing. Say nothing. Offer nothing.

And that’s why most agents are forgettable.

Here’s the brutal truth:

If you can’t talk confidently about the market,
you’ve got no right asking for someone’s biggest asset
.
The agents who win?

They don’t hide from complexity.

They own it.
They simplify it.
They lead with it.

Silence doesn’t build trust.

It screams incompetence.

So stop playing it safe.

You’re not a brand.
You’re not a lifestyle.
You're not a Rightmove Pie Chart

You’re either the local property expert...
Or you’re not.