Most estate agents are taught the same way to sell their estate agency services.
My agency services does A, B, C plus X, Y, and Z and I go out there and I tell house sellers about these points.
The issue is that it is an 'Estate Agent focused model', which is why Estate Agents spend so much time & effort talking about themselves and their agency services.
Estate Agency is not about education; it is about presentation.
That is why the best Estate Agents are not educators, but storytellers.
Stories are the mortar that helps us relate to other humans.
Tell a story of a past vendor that your vendor can relate to, making the past vendor the hero (not you), and you will win.
How you might ask - because you are the guide.
Stop being Luke Skywalker and be more Obi-Wan Konbi
PS - still don't believe me - I bet you can remember more of Obi-Wan's lines from Star Wars than Skywalker’s?
My agency services does A, B, C plus X, Y, and Z and I go out there and I tell house sellers about these points.
The issue is that it is an 'Estate Agent focused model', which is why Estate Agents spend so much time & effort talking about themselves and their agency services.
Estate Agency is not about education; it is about presentation.
That is why the best Estate Agents are not educators, but storytellers.
Stories are the mortar that helps us relate to other humans.
Tell a story of a past vendor that your vendor can relate to, making the past vendor the hero (not you), and you will win.
How you might ask - because you are the guide.
Stop being Luke Skywalker and be more Obi-Wan Konbi
PS - still don't believe me - I bet you can remember more of Obi-Wan's lines from Star Wars than Skywalker’s?