'I want to improve my personal brand, to get more listings', was the message I got from the Estate Agent.
The best agents that promote their personal brand don't promote their personal brand.
So, what is it they do then?
They take the long hard route, by putting in the hours, days, weeks, months, and years to become a 100% genuine member of each community.
They write content that helps others and don't talk about their agency or what they do.
They like and write detailed comments on other people's posts.
They make friends online.
They give way more than they take because it's a ‘positive-sum game’ (google the phrase) .. a game where if everyone else is winning, you are too.
They take the long hard route, by putting in the hours, days, weeks, months, and years to become a 100% genuine member of each community.
They write content that helps others and don't talk about their agency or what they do.
They like and write detailed comments on other people's posts.
They make friends online.
They give way more than they take because it's a ‘positive-sum game’ (google the phrase) .. a game where if everyone else is winning, you are too.