ESTATE & LETTING AGENTS - ask yourself this question: Why should a landlord or homeowner use your agency?
Why should they use your agency when there are so many agents in your town, many of whom will do it cheaper than you?
You have to have a point of differentiation.
All agents are local property experts, have boards, do brochures, take pictures, go on the portals, and sell and let property .... to the general public we all look and act the same.
We are homogeneous (Google it if you don’t know what that means - this $hit is important)!
The only truly different thing is you ... yet 95% of agents hide behind their brand and logo.
It’s why Rightmove has so much power over you.
Create a personality for you and your agency and you can break free from the shackles.
Note I am NOT anti-Rightmove - I am pro Agent.
You have to have a point of differentiation.
All agents are local property experts, have boards, do brochures, take pictures, go on the portals, and sell and let property .... to the general public we all look and act the same.
We are homogeneous (Google it if you don’t know what that means - this $hit is important)!
The only truly different thing is you ... yet 95% of agents hide behind their brand and logo.
It’s why Rightmove has so much power over you.
Create a personality for you and your agency and you can break free from the shackles.
Note I am NOT anti-Rightmove - I am pro Agent.
Rightmove is a great tool - yet in many agencies, Rightmove is your best member of staff.
Be more you and learn to fall back in with Estate Agency.
Be more you and learn to fall back in with Estate Agency.