Most Estate Agents are marketing their services to prospective house sellers who are ACTIVELY LOOKING for an Estate Agency like YOURS
Yet that is the issue, 99% of Estate Agents are also marketing to the same people and that is when the competition gets fierce
And often expensive to win at
Every Estate Agent (in fact every business) knows that people buy from companies that they:
1️⃣ Know
2️⃣ Like
3️⃣ Trust
And if you wait until house sellers are actively searching for an Estate Agent like YOURS to know, like, and finally build trust and affinity with...
It’s pretty often is a race to the bottom
Yet there is another way to attract house sellers
It costs zero ££££
Yet it takes
1️⃣time,
2️⃣ hard work and
3️⃣patience
and only 1% of you reading this have all three (the third one being the killer)
It’s all about you understanding how to get hold of the house seller BEFORE they want to sell their house
And you do that by knowing what triggers people to begin the journey of choosing an estate agent.
Knowing how house sellers think BEFORE they have even said to themselves WHICH ESTATE AGENTS SHOULD WE CALL OUT
and then finally, how they shop for Estate Agents
You can outsmart your competitors and win big
If you want to learn what makes YOUR potential house sellers tick, click, and ultimately buy estate agency services?
Following on - Your potential house seller buying journey (of choosing an estate agent) doesn’t revolve around you as an agent
It starts a long time before they discover your agency services and often includes many other solutions
If you want to get in front of prospective house sellers sooner in the house selling process in less crowded marketing channels... You have to do this 👇
It starts a long time before they discover your agency services and often includes many other solutions
If you want to get in front of prospective house sellers sooner in the house selling process in less crowded marketing channels... You have to do this 👇
Every listing starts with a CHANGE IN THEIR LIFE event
It is the moment in time a homeowner realises they may need a new solution to their housing needs
Changes in life events could be:
Social (eg. Divorce)
Biological (eg. Getting old and can’t use the stairs)
Emotional (eg. All the friends have a big house so they want one)
Situational (eg. Having children)
Changes in Life events are often distressing or frustrating for the people concerned
It’s a moment when your prospective house seller first becomes aware that they need to make progress in their life in some way...
Yet they probably don’t know the best route forward
So what’s the answer 👇
It is the moment in time a homeowner realises they may need a new solution to their housing needs
Changes in life events could be:
Social (eg. Divorce)
Biological (eg. Getting old and can’t use the stairs)
Emotional (eg. All the friends have a big house so they want one)
Situational (eg. Having children)
Changes in Life events are often distressing or frustrating for the people concerned
It’s a moment when your prospective house seller first becomes aware that they need to make progress in their life in some way...
Yet they probably don’t know the best route forward
So what’s the answer 👇
After the change in life event, house sellers often start by UNCONSCIOUSLY LOOKING for solutions to their issues
They are not ready to instruct an estate agent and they certainly aren’t putting time and effort into looking for estate agency solutions like yours YET...
But they will start to notice stuff that they probably didn’t before.
They start to create a list of potential solutions to their problems
For example, do they see your post on social media linking to your blog or video series?
Before the change in life event they would have probably scrolled right on by your post ... yet this time it catches their 👁
Or perhaps they get a cold email that they would in most cases ignore... yet this time they decide to read and reply.
Getting in front of homeowners who are unconsciously looking for a solution will help you and your agency get noticed sooner
Yet your content needs to be helpful and valuable
Doing so will build trust and make you 1️⃣ on their mental list
Estate Agency in a crowded market is tough so this stuff is REALLY important
If you would like to know what sort of content works - give me a shout
They are not ready to instruct an estate agent and they certainly aren’t putting time and effort into looking for estate agency solutions like yours YET...
But they will start to notice stuff that they probably didn’t before.
They start to create a list of potential solutions to their problems
For example, do they see your post on social media linking to your blog or video series?
Before the change in life event they would have probably scrolled right on by your post ... yet this time it catches their 👁
Or perhaps they get a cold email that they would in most cases ignore... yet this time they decide to read and reply.
Getting in front of homeowners who are unconsciously looking for a solution will help you and your agency get noticed sooner
Yet your content needs to be helpful and valuable
Doing so will build trust and make you 1️⃣ on their mental list
Estate Agency in a crowded market is tough so this stuff is REALLY important
If you would like to know what sort of content works - give me a shout