“We are going with the Cheaper Estate Agent”

Situation: They say, “We are going with the cheaper estate agent to save money.”

Response:

Smile.

Say, quietly:

“Then you will get what you paid for ..... a listing, not a sale.”

Pause.
Then go in:

“If their first act was to devalue their own worth with a cheap fee … what do you think they will do when a buyer lowballs your offer?”

Final blow:

“If they can not even defend their fee, how will they defend your asking price?”