Most agents want the listing more than the client wants the move.
Why? Because they’re terrified of losing out to the competition. So they tell the vendor what they want to hear. Inflate the price. Say yes to anything. All to win the listing.
But then what?
A long, painful price reduction journey.
Fall-thrus. Withdrawals. Missed opportunities.
And a vendor who feels let down. Again.
It’s not just bad business. It’s bad service.
The best agents? They don’t play the ‘please like me’ game. They lead. They educate. They challenge.
Because truth gets results. Not flattery.
Why? Because they’re terrified of losing out to the competition. So they tell the vendor what they want to hear. Inflate the price. Say yes to anything. All to win the listing.
But then what?
A long, painful price reduction journey.
Fall-thrus. Withdrawals. Missed opportunities.
And a vendor who feels let down. Again.
It’s not just bad business. It’s bad service.
The best agents? They don’t play the ‘please like me’ game. They lead. They educate. They challenge.
Because truth gets results. Not flattery.
