3 ways to use stats to get you called out to more Vals - and help you get more listings
Post these …
1. Saleability rate – The % of homes you list that actually go on to exchange and complete
• Homeowner benefit: Choosing the agent most likely to get them moved.
• Hook:
“In [town], only 54% of listed homes actually sell and complete. Ours? 93%. It’s not about listing your home. It’s about getting you moved.”
2. Asking price accuracy – How close you get to the final sale price
• Homeowner benefit: Avoid overvaluing traps and price drops later.
• Hook:
“Over 6 in 10 homes in [town] have to drop their price before they sell. We get it right first times and only reduce 2 in 10, so you avoid months of sitting on the market.”
3. Fall-through rate – The % of sales that collapse after offer accepted
• Homeowner benefit: Less stress, fewer delays, more certainty.
• Hook:
“The average agent in [town] sees 1 in 4 sales collapse. Ours? Less than 1 in 10. That’s the difference between moving once… and selling twice.”
You might ask, aren’t these just like a Rightmove Pie chart posts I don’t like?????
You are right to question it, because on the surface “104 days vs 43 days” is a direct competitive comparison, or we sell 90% of our homes compared to 54% with the others …. just like a Rightmove pie chart.
Yet the difference comes down to what you are measuring, how you present it, and who benefits from it.
Here’s the distinction:
• Pie charts are usually about ego. They’re internal “look how big my slice is” graphics and here is the important bit …. with no context, no consumer takeaway, and no proof that the agent’s market share benefits the seller.
• Performance metrics like days to sell or price achieved or chances of selling are about outcomes that matter directly to the homeowner. If they are independently verified (which it can be with the insights platform from TwentyEa) and relevant to the client’s personal goal, they are valuable.
The risk is that if you present the stat purely as “We beat our competitors”, it does feel like pie chart vanity.
But if you frame it as what it means for the homeowner, it becomes a service message, not a brag.
Post these …
1. Saleability rate – The % of homes you list that actually go on to exchange and complete
• Homeowner benefit: Choosing the agent most likely to get them moved.
• Hook:
“In [town], only 54% of listed homes actually sell and complete. Ours? 93%. It’s not about listing your home. It’s about getting you moved.”
2. Asking price accuracy – How close you get to the final sale price
• Homeowner benefit: Avoid overvaluing traps and price drops later.
• Hook:
“Over 6 in 10 homes in [town] have to drop their price before they sell. We get it right first times and only reduce 2 in 10, so you avoid months of sitting on the market.”
3. Fall-through rate – The % of sales that collapse after offer accepted
• Homeowner benefit: Less stress, fewer delays, more certainty.
• Hook:
“The average agent in [town] sees 1 in 4 sales collapse. Ours? Less than 1 in 10. That’s the difference between moving once… and selling twice.”
You might ask, aren’t these just like a Rightmove Pie chart posts I don’t like?????
You are right to question it, because on the surface “104 days vs 43 days” is a direct competitive comparison, or we sell 90% of our homes compared to 54% with the others …. just like a Rightmove pie chart.
Yet the difference comes down to what you are measuring, how you present it, and who benefits from it.
Here’s the distinction:
• Pie charts are usually about ego. They’re internal “look how big my slice is” graphics and here is the important bit …. with no context, no consumer takeaway, and no proof that the agent’s market share benefits the seller.
• Performance metrics like days to sell or price achieved or chances of selling are about outcomes that matter directly to the homeowner. If they are independently verified (which it can be with the insights platform from TwentyEa) and relevant to the client’s personal goal, they are valuable.
The risk is that if you present the stat purely as “We beat our competitors”, it does feel like pie chart vanity.
But if you frame it as what it means for the homeowner, it becomes a service message, not a brag.
