How To Get More People To Use Your Lettings and Estate Agency Blog

BUSINESS GENERATION IDEAS FOR ESTATE AGENTS Top 10 lists have always ranked highly on Google. Here are some great examples “top 10” topics you can easily customise for your Manor: (I live in Grantham- just change that to your town) * Top 10 things you need to know about moving to Grantham. * Top 10 walks in Grantham. * Top 10 pubs in Grantham. * Top 10 places to take kids in the Summer holidays. * Top 10 things you didn’t know about living in Grantham. * Top 10 Farm Shops around Grantham And if you can’t think anymore lists, ask your clients what they love, hate or have found to be fun about living in your town. And if you can only find 6 things fir the list - no worries- it’s now the top 6 list People love stuff about their local area - so create content for that

❌ 𝗥𝗶𝗴𝗵𝘁𝗺𝗼𝘃𝗲 𝗣𝗶𝗲 𝗖𝗵𝗮𝗿𝘁𝘀 ✅ 𝗩𝗲𝗻𝗱𝗼𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 Why??? Rightmove Pie Charts show your success as an Estate Agent—I get it... And I know some of you have had success from them. Yet I believe there are better ways to show your success. What is that? 🎯 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗜𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 Create posts about real clients and their journeys. “The Taylors needed to sell fast for a job relocation. We secured an above-asking price within 10 days.” Use quotes, before-and-after photos, or even video testimonials to make it personal. 🎯 𝗥𝗲𝗰𝘂𝗿𝗿𝗶𝗻𝗴 𝗦𝗲𝗿𝗶𝗲𝘀: “𝗥𝗲𝗮𝗹 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 𝗳𝗿𝗼𝗺 𝗥𝗲𝗮𝗹 𝗣𝗲𝗼𝗽𝗹𝗲” Turn this into an ongoing campaign: “Meet Sophie, a first-time buyer we helped navigate the market to find her dream home.” Include practical advice for others in a similar situation. 🎯 𝗧𝗶𝗲 𝗜𝘁 𝗕𝗮𝗰𝗸 𝘁𝗼 𝗬𝗼𝘂𝗿 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 End each story with a call to action: “Could we help you achieve the same? G...

Estate Agents : Cool you smashed March on exchanges But the vendors don't care about your bank balance. They only care about what you can do for them.

Daniel Henry and Iain McKenzie at the recent Guild Conference

𝟮𝟴𝟬+ 𝗘𝘀𝘁𝗮𝘁𝗲 𝗔𝗴𝗲𝗻𝘁𝘀, 𝟮𝟴𝟬+ 𝗦𝘁𝗼𝗿𝗶𝗲𝘀: 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗙𝗿𝗼𝗻𝘁 𝗟𝗶𝗻𝗲 𝗼𝗳 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 In the world of estate agency, no two journeys are the same. Behind every success story is a unique path filled with challenges, triumphs, and lessons learned. That’s why I’ve created a playlist of over 280 estate agents sharing their experiences—an invaluable resource for anyone in the industry or aspiring to join it. These stories are as diverse as the agents themselves. You’ll hear about the highs of smashing targets, securing dream listings, and building thriving businesses. Equally, you’ll encounter the lows—frustrations with market conditions, the constant battle to stay ahead of competition, and the personal toll of such a demanding career. More importantly, you’ll find relatable experiences and actionable insights that could change the way you think about your own journey. From handling rejection with resilience to mastering the art of building tr...