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Estate Agents Are Nothing Without Rightmove Strip away Rightmove, and 80% of estate agents would be out of business tomorrow. They rely on portals to do all the heavy lifting because they have no idea how to sell. They don’t know how to generate demand, how to prospect for buyers, or how to create urgency. Their entire job is uploading photos and waiting for an email. Here’s a question: if you’re an estate agent, what would you do if Rightmove shut down tomorrow? If your answer isn’t immediate, you’re not a real salesperson—you’re just a glorified admin assistant.
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Estate Agency Marketing can also be fun! Some examples of the recent ChatGpT prompt I sent my agent clients. The prompt is 5 pages long - yes 5 pages long! Yet it only takes 40 / 50 seconds to change the appropriate sections Note how actual local features are in the background Like Roseberry Top Hill with John’s filler, St Wulfrums Church with Tony Rubys filler of Grantham and Lancaster Castle with Michelle’s So have some fun with your marketing
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  Being a mompreneur Estate Agent means: 1. Juggling countless roles 2. Guilt over where to focus 3. Prioritising family and biz The struggle is real, yet so is the reward.
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  Interesting to see the low levels of mortgages in London
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One fresh ‘left field’ tout letter a week… Here are some of the most recent Yellow Letter - note how the envelope is charred and letter is poking through. Why? The letter says the market is on fire Red Letter - notice all the stamps! Why? The lettr inside talks about stamp duty Orange Letter - notice the letter is scrunched up. Why? Because it tells the vendor most estate agents tout letters are fit for the waste paper basket… so you have already scrunched it up. If want ‘thinking outside the box’ content to get more vendors.. maybe we should talk? Quick heads-up though… it’s not cheap, and it’s definitely not for everyone. It’ll probably push you out of your comfort zone a bit—but that’s kind of the point. Most agents I work with don’t just want to look busy—they want to own their patch and be seen as the local property expert. They get every month: • 8 local property market posts • 4 regional market updates • 4 national property market posts And the 4 vendor tout letters (as mention...
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Unpopular Opinion: If you can’t explain why you charge more than the budget estate agent in one sentence, you’re not worth the extra fee. Sellers don’t care about your feelings—only your value.
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Zoopla’s Property Pitch: Market Focus Roadshow is coming to Nottingham! Following the success of their Birmingham event, Zoopla are bringing top industry experts together at the iconic Trent Bridge Cricket Ground to share game-changing insights with agents in the East Midlands. Date: Wednesday, 14th May 2025 Location: Trent Bridge Cricket Ground, Nottingham Time: 9:00 AM – 12:00 PM The event will feature exclusive insights from Zoopla’s Chief Operating Officer, Richard Hayes , and Executive Director and King of Property Stats, the awesome Richard Donnell , exploring the latest local Estate Midlands market trends and strategies for success in 2025. This will be followed by an expert discussion on converting vendor leads in a competitive market, with the panelists: ● Verona Frankish , the brilliant CEO of Yopa Property ● Joby Russell , Vice President of Marketing at Zoopla ● Little old me! 🎟️ Free tickets available now! www.bit.ly/4cbZZ60 Come for the insights, stay for the brea...
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