The ability to ATTRACT SELLERS & LANDLORDS WITHOUT COLD CALLING is a superpower.

Most landlords aren’t waking up thinking, “I need a new letting agent today.” But they are thinking about the property market. They’re wondering: Is now the time to buy? Sell? Will rents keep rising?

This is where smart letting agents win—by being the landlord’s go-to source of property insight before they even think about switching agents.

Data (survey of 10k property owners with the Property Academy) shows that 36% of property owners choose an agent based on their local market knowledge

The agents landlords trust aren’t just talking about their own listings; they’re talking about deals that should be on the market, trends that matter, and the opportunities landlords might be missing.

It’s not about selling yourself—it’s about positioning yourself.

The agent who consistently shares valuable insights—rental yields, void period risks, upcoming legislation—is the one who gets the call when a landlord needs help.

So stop waiting for landlords to come to you.

Stop relying on hard-sell tactics. Start being the expert they turn to.

Market insight isn’t just content—it’s a magnet for landlords.

And the best part? It works 24/7, even while you sleep.