Estate Agents Are Cowards When It Comes to Price Reductions

An overpriced property is a slow, painful death for an estate agent. Yet, most agents will let a home sit unsold for months because they’re too scared to have the price reduction conversation.

They don’t want to upset the seller. They don’t want to admit they got the price wrong. So they do nothing, hoping the market will magically fix the problem.

The best agents don’t avoid difficult conversations—they embrace them. If your agent hasn’t asked for a price reduction, it’s because they value your approval more than your result.