I lost the listing too over valuing, and they are signing up for 26 weeks
I was asked by one of my agent clients on how to counter this?
I shared many dialogues he could say.
As a gift, I shall share with you two of those dialogues.
Why do they work?
They create doubt subtly.
Instead of telling the homeowner theyโve made a mistake, they make the house seller question the agentโs confidence.
They shift the burden back to the overvaluing agent.
The homeowner now has a reason to ask, "If youโre so confident, why do you need 26 weeks?"
They leave the door open.
If the vendor starts to have 2nd thoughts, they know youโre the person to call.
These responses ensure that when frustration builds upโwhether itโs lack of viewings or slow progressโyouโll be the first agent they think of.
Dialogue 1: The โNo-Oriented Questionโ Approach
"I completely respect your decision, and I hope they deliver the result youโre looking for. Just out of curiosityโwhat made you feel comfortable committing for 26 weeks?"
(Pause, stay the 'f' silent...and it will be painful, yet let them answer.)
"That makes sense. Some agents prefer longer agreements because it gives them time to adjust the price later. Whatโs your plan if, in a few months, youโre not getting the interest you expected?"
(Pause again, shut the 'f' upโlet them process that thought.)
"Would it be unreasonable to ask them if theyโd reduce the length of the contract, just so you have more flexibility if things donโt go to plan?"
Dialogue 2: The โReverse Psychologyโ Approach
"I understand why youโve chosen them, they are a really good agent, and if they can get you that price, thatโs great. One thing Iโve always found interestingโwhy would an agent need 26 weeks if theyโre confident in their ability to sell your home quickly?"
(Pause and again ... shut the hell up, dont speak firstโlet them think.)
"Itโs funnyโsome agents say theyโre confident in their pricing and marketing, but then they ask homeowners to lock in for six months. What do you think that tells you?"
(Let them come to their own conclusion.)
"Would it be a bad idea to ask them why they need such a long commitment if theyโre certain theyโll sell it quickly?"