Estate Agents Get Friend-Zoned by Sellers

Estate agents love to be liked....

They think if they smile enough, nod enough, and agree with everything a seller says, they’ll get the instruction.

But the truth is, sellers don’t choose the agent they like—𝘁𝗵𝗲𝘆 𝗰𝗵𝗼𝗼𝘀𝗲 𝘁𝗵𝗲 𝗮𝗴𝗲𝗻𝘁 𝘁𝗵𝗲𝘆 𝘁𝗿𝘂𝘀𝘁.

A seller doesn’t need another friend. They need someone who will tell them what they need to hear, not what they want to hear. But most agents are too spineless to have difficult conversations.

Want to know why you lost that instruction? It’s because you acted like a friend, not a professional. The seller smiled, nodded, thanked you for your time, and then hired the agent who actually had a backbone.

Agree or Disagree?