Estate agency is built on lies because most (not all) agents are terrified of telling sellers the truth:

Your house isn’t worth what you think it is, and if you go with the cheapest agent, you’ll get the cheapest service.

But honesty doesn’t always win listing instructions—yet flattery does.

...and that is where YOU, the homeowners, need to open your eyes.

YOU, need to remove your rose tinted glasses from YOUR home.

How does it objectively and logically compare with the competition that is

(a) on the market and a million times more important,

(b) what has sold recently (both sale agreed SSTC and completed)

YOU SEE THE PROBLEM IS IS THAT YOU'RE EMOTIONALLY INVOLVED WITH YOUR HOME AND THEREFORE YOU WILL HAVE A BLINDSPOT.

The people looking at your property will not be emotionally involved and will look at the cold heart facts of the size of the property. The pound per square foot, the orientation, how the property is presented.

Agree or Disagree?