Breaking the Vendors Thought Patterns: The Most Insane Touting Letters You’ll Ever See

You know those standard touting letters? The ones that estate agents churn out by the dozen? Boring. Predictable. Straight in the bin.

But what if your touting letter didn’t just get read—what if it stopped homeowners in their tracks? What if it made them laugh? What if it flipped the script so hard that when they needed an agent, you were the first name they thought of?

That’s exactly what I do. Every. Single. Week.

This week’s letter? A double-sided masterpiece. One side? A Lost & Found poster—but not for a missing cat. This is the hook. The pattern break. The thing that makes them stop.

The other side? The real punchline. The moment where we turn intrigue into action. And the best part? We make them laugh. Because when you can make a homeowner laugh, you’ve already won half the battle.

You see, the letter isn’t designed to get the business—at least, not directly. It’s designed to get the call. Because the call is what gets you the listing.

Every week, my estate agent clients get one of these touting letters—completely unique, totally unexpected, and engineered to disrupt the homeowner’s thinking. Oh, and that’s on top of the four other pieces of hyper-local, high-value content I provide to position you as the go-to agent in your market.

So, if you’re serious about attracting homeowners, sparking conversations, and taking listings off the competition… maybe we should talk?

Oh, and one more thing—I only work with one agent per town.