How To Get More People To Use Your Lettings and Estate Agency Blog

Something of interest for the London crew.

3 pieces of content I have provided to my letting and estate agent clients today for their social media 1. An exclusive video on the Renters Rights Bill with email to send to landlords 2. 3 Sold in Your Street Letters that work on a curiosity gap and emotions 3. Hyperlocal heat map showing where the big homes are in a town / city

❌ Rightmove Pie Charts ✅ Infographics About the Local Market, Not Just You Rightmove Pie Charts show your success as an Estate Agent—I get it... And I know some of you have had success from them. Yet I believe there are better ways to show your success. What is that? 🎯 𝗛𝘆𝗽𝗲𝗿-𝗟𝗼𝗰𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝗳𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀 Instead of focusing on yourself, focus on what matters to homeowners—their area. Example: “In XYZ neighbourhood, 75% of homes sold within 4 weeks last month. The most in-demand properties were 3-bedroom semis.” Follow it up with practical advice: “Thinking of selling? Here’s how to make your home stand out in a competitive market.” 🎯 𝗩𝗶𝘀𝘂𝗮𝗹 𝗦𝘁𝗮𝘁𝘀 𝘄𝗶𝘁𝗵 𝗮 𝗦𝘁𝗼𝗿𝘆 Turn your market share into something personal and relatable. Example: “We helped 25 families move in XYZ area this quarter. That’s more than any other agent locally—and here’s one story we’re especially proud of…” Pair it with a short narrative about a successful sale, including any ...

An overpriced listing is like a bad relationship—you knew it was a mistake when you said ‘yes’, but you did it anyway. Now you’re stuck making excuses and hoping it works out.

The Recruitment Crisis in Estate Agency Is Self-Inflicted... Agents moan about a recruitment drought, yet they’re offering peanuts (average Neg salary is less than £1k above the minumum wage) and ignoring culture. If you want talented people, pay better and build an environment worth joining. When was the last time you invested in your team beyond a basic salary?

Agree or Disagree?

I lost the listing to over valuing, and the agent is signing them up for 26 weeks I was asked by one of my agent clients on how to counter this? I shared many dialogues he could say. As a gift, I shall share with you three of those dialogues. Why do they work? They create doubt subtly. Instead of telling the homeowner they’ve made a mistake, they make the house seller question the agent’s confidence. They shift the burden back to the overvaluing agent. The homeowner now has a reason to ask, "If you’re so confident, why do you need 26 weeks?" They leave the door open. If the vendor starts to have 2nd thoughts, they know you’re the person to call. These responses ensure that when frustration builds up—whether it’s lack of viewings or slow progress—you’ll be the first agent they think of. Dialogue 1: The ‘No-Oriented Question’ Approach "I completely respect your decision, and I hope they deliver the result you’re looking for. Just out of curiosity—what made you feel com...