Why do Some Estate Agents Struggle to Build Trust Quickly?

Everyone says trust is the foundation of an estate agent’s success, but how often do we ask why some agents fail at it?

Here’s one reason: agents sometimes prioritise their agenda over truly listening. Trust isn’t built by promising the highest price or the quickest sale; it’s built by proving you understand your client’s goals.

How to fix it: Start every valuation with one question: “What does success look like for you in this move?”

Then show them how you’ll achieve their definition of success.