The Estate Agent’s Guide to Handling Cheap Fee Competitors....

“Don’t compete on fees!” is advice every estate agent has heard. But what’s the alternative?

Evidence that works: Instead of lowering your fee, articulate the tangible value you provide.

Use stories of past clients where your expertise saved them money or stress, only then hit them with hard evidence

Fact alone wont persuade a human to do something.

Get emotional buy in first with stories, then land the fish with fact (logic)

People will pay more for someone who’s proven to deliver, yet only if they are listening