4 Reasons Why Estate Agents Lose Listings

1. You Stink of Desperation

Vendors can smell it a mile away. If you are fixated on securing the listing at any cost, you will undervalue your expertise & come across as needy. Confidence wins trust; desperation loses listings.

2. You Blame Vendors for Objections

When vendors raise concerns, it’s not their fault—it’s yours. You my friend have failed to address their doubts upfront or demonstrate your value. Own that problem I say & fix it before it costs you the listing.

3. You Talk Too Much, Listen Too Little

Rushing through your pitch without pausing shows you are more interested in selling yourself than understanding the vendor’s needs. Stop & Breathe. Ask questions and let the vendor’s goals guide the conversation.

4. You Are Selling, Not Solving

Stop bragging about your agency’s awards or glowing 5 ⭐️ reviews. Vendors don’t care about your trophies—they care about solutions. Ask better questions to uncover what THEY truly want & show how you will deliver.

Can you think of No. 5?