Your social media for your Estate Agency is full of your listings.

It looks like a poor mans version of Rightmove.

It isn’t to be a property catalogue.

‘but Chris, it gets me the most likes’

I get that

But here’s the truth: Likes don’t win you instructions. Value does.

Posting properties gets you attention, but it won’t build trust.

Your job is to be the go to expert for your area.

Teach. Inform. Lead.

Talk about local house prices, the community, and the market—be the expert people turn to.

That’s how you win instructions.