Everyone says Estate Agency is a people business- yet their actions (especially the larger firms) don’t match their words.

Is t it funny that paradoxically, some of these larger Estate Agency firms act in 'dictatorial communist' way when it comes to controlling their number one asset (their people) shine on social media.

Everything has to be approved by Marketing Dept; Guidelines that would make a North Korean General wince & think were too harsh.

Nobody is allowed to post & build their personal brand on social media under the banner of their firm.

It’s cut and paste Estate Agency social media.

Surely, you have to trust your employees to be individuals, not homogenous cookie-cutter robotic Estate Agents?

it's strength to deviate from the company line if it’s your truth - not a weakness.

It shows you are a broad church and as long as the values & culture are right in your firm (which is your responsibility) .. you will be fine.

Because if you are worried about what they say...

that means your company culture needs sorting out…

and thats your your real issue... isnt it???

That’s why people like John Paul and Shaun Adams keep banging in about culture... nothing beats culture... get that right and you have so won.